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Google & Microsoft Ads

Paid search that drives actual profit

Our SEA specialists pair strategic thinking with serious technology. Proprietary Google Ads scripts monitor your accounts around the clock, handling bid management, keyword expansion, A/B testing and profit-based bidding (POAS). The outcome? More conversions, lower CPA, better use of every euro in your budget.

Proprietary scripts watching your accounts 24/7
POAS bidding: optimizing for profit, not just clicks
Continuous A/B testing that compounds results over time
Deep expertise across Google Ads and Microsoft Ads

Pick the Right Plan for You

More hours, faster response times, and better tooling as you scale up. Start small or go all in.

Starter

€950/mo

  • Account health monitoring
  • Basic bid management
  • 7 monitoring scripts
4 hours per month
Response within 24 hours via email
1x per quarter, account review (1.5h)
Monthly performance report (PDF)
Campaign types: Search
A/B testing: Not included
Platforms: Google Ads
Tooling
Google AdsGoogle Ads EditorLooker StudioKeyword Planner
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MOST POPULAR

Growth

€1,850/mo

  • Ad copy A/B testing
  • Keyword expansion
  • 14 optimization scripts
8 hours per month
Response within 8 hours, Teams channel
1x per month, SEA strategy session (1.5h)
Monthly report + live performance dashboard + A/B test results
Campaign types: Search + Shopping
A/B testing: Ongoing (ads + landing pages)
Platforms: Google Ads + Microsoft Ads
Tooling
Google AdsMicrosoft AdsGoogle Ads EditorProprietary Ads ScriptsLooker StudioTeams channel
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Market Leader

€3,500/mo

  • Profit-based bidding (POAS)
  • Custom audience segmentation
  • 21 advanced scripts
14 hours per month
Response within 4 hours, Teams + WhatsApp
2x per month, performance + strategy session (1.5h)
Real-time dashboards + POAS reports + weekly script report + monthly management report
Campaign types: Search + Shopping + Performance Max + Display
A/B testing: Advanced program (ads, audiences, landing pages)
Platforms: Google Ads + Microsoft Ads + SA360
Tooling
Google AdsMicrosoft AdsProprietary Ads Scripts (21)POAS integration (feed/ERP)SA360Looker Studio
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Google Ads Scripts

Included with your plan. Our proprietary monitoring and optimization tools work around the clock so you don't have to.

Account Anomaly Detector

Compares live account metrics against historical averages per weekday. Fires instant alerts when numbers deviate beyond normal range.

Link Checker / Broken URL Checker

Scans every landing page, sitelink and ad URL daily for 404s, redirect chains and server errors.

Monthly Budget Pacer & Alert

Tracks spend at day and month level against your budget targets. Sends warnings before you overshoot.

Ad Disapproval Alert

Catches disapproved ads from Google or Microsoft the moment they happen and notifies you with the exact reason.

Quality Score Tracker

Logs Quality Score per keyword every day. Breaks it down into the three QS components: expected CTR, ad relevance and landing page experience.

Site Downtime Checker & Campaign Pauser

Pings your website at regular intervals. If it goes down, campaigns pause automatically so you don't burn budget on dead pages.

Search Term N-Gram Miner

Breaks search terms into 1-, 2-, 3- and 4-word n-grams, then aggregates performance data per n-gram. Spot patterns in seconds instead of hours.

Negative Keyword Conflict Checker

Scans your account for conflicts where negative keywords accidentally block active keywords from serving.

Hourly Bid Adjustment Script

Shifts bids hourly using a configurable Google Sheet with bid modifiers per hour and day of week.

Device Bid Optimizer

Tunes bids per device type based on historical conversion data for desktop, mobile and tablet.

RSA Asset Performance Grader

Exports performance data for every headline and description across all RSA ads into a Google Sheet for quick analysis.

Auction Insights Monitor

Stores Auction Insights data at regular intervals. Tracks impression share, overlap rate and outranking share per competitor over time.

Ad Copy A/B Test Manager

Runs structured A/B tests on ad copy with statistical significance built in. Pauses losing variants automatically.

Dud Keyword Finder

Flags keywords that ate through meaningful budget but delivered zero or near-zero conversions.

PMax Channel Performance Analyzer

Shows exactly how PMax distributes spend across Shopping, Video, Display and Search channels.

PMax Non-Converting Search Terms Alert

Surfaces search terms inside Performance Max that are burning budget without producing conversions.

POAS Bid Calculator

Pulls margin data from your ERP or product feed and calculates actual profit per ad euro spent.

Cross-Campaign Budget Allocator

Moves budget in real-time from underperforming campaigns to your top performers.

Competitor Ad Copy Tracker

Watches competitor ad copy in the auction. Flags new offers, USP changes and fresh entrants.

Weather-Based Bid Adjustment

Connects to the OpenWeatherMap API and adjusts bids in real-time based on local weather conditions.

PMax Brand Traffic Analyzer

Breaks down brand vs. non-brand traffic inside Performance Max over time so you know what you're actually paying for.

Curious What You're Missing?

We'll audit your website, ads, and search rankings across multiple languages. The report is free, specific to your business, and yours to keep.

Request Your Free Audit

No credit card, no commitment. Your audit lands in your inbox within 24 hours.